00:00Artificial intelligence and other digital technologies are proving to be even more disruptive for the creative industry.
00:08These technologies are transforming the entire value chain from content creation to distribution and monetization.
00:17AI tools are dissolving the barriers between dream and reality, between imagination and execution.
00:25They can make good content a thousand times more captivating and also take them simultaneously to hundreds of millions of screens in cinema halls, homes and on mobile phones and computers across geographies and languages.
00:44What AI is doing to entertainment now is a million times more revolutionary than when silent camera and cinema was taking cinema to people a hundred years ago.
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