Jeep Wrangler 4xe Blueprint Concept Walk-around - 2025 Easter Jeep Safari - video Dailymotion

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Mark Trostle, vice president - design, Ram and Mopar, introduces the stunning Jeep® Wrangler Blueprint concept, a rolling catalog of factory-tested and factory-backed items from Mopar and Jeep Performance Parts.

Transcript

00:00Hi everyone, I'm Mark Troesel, Vice President of Design for Ram and Mopar, and I'm here today to

00:09talk to you about our concept for this year's Easter Jeep Safari. This is what we call the

00:14blueprints, and we call it blueprint because we want to connect with our customers and give them

00:19literally a blueprint to customize their Jeep Wrangler or Gladiator. What we've done here is

00:26we've taken everything that you see in Mopar blue, which happens to be an accessory, over 35 Jeep

00:32Performance parts and accessories on this vehicle that are colored in blue, and you'll notice that

00:37we also have a QR code on there. It's a great way for our customer to be able to walk up to the

00:42vehicle, have that emotional connection with the vehicle, and say, I need to have this bumper,

00:47and they can go right to the Mopar eSite by scanning that QR code, research the part,

00:53and really even order it then and there. We've gone so far as to really highlight everything

00:58that's available to the customer, down to our beadlock-capable wheels on the driver's side,

01:03and the passenger side, we're actually showing the alternative wheels that are available for our

01:08customers. We have on this vehicle our tube doors, and on the passenger side, we're actually showing

01:14another accessory that comes along with it, which is the overlay netting that goes over top of this.

01:19So it really lets the customer see exactly the differences that they can order and purchase for

01:25themselves. Moving to the to the rear of the vehicle, one of my favorite pieces is our tailgate

01:33table as well. It's a great accessory, one that really resonates well with our customers. The Wrangler

01:40and Gladiator are two of the most accessorized vehicles before they leave the dealership, and it's a

01:45great way for us to really connect with them.

Jeep Wrangler 4xe Blueprint Concept Walk-around - 2025 Easter Jeep Safari

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