00:00100%.
00:01I mean, that's what we're doing, is helping it to elevate it and propel it into the future.
00:07And when you get to do that with a historic global icon, like Estadio Azteca, Estadio Banorte,
00:14it's just an incredible thing to do, opportunity.
00:20Yes, I mean, we really are thinking about much more than just the event.
00:24The event is the most important thing, but then beyond that, it's all of the experiences leading up to the event,
00:30it's the experience leaving the event, it's the memories that are created.
00:35And so when you think about that and translate that into every design move that we make,
00:40it really makes for a holistic story.
00:43You know, I think in any country you go to around the world, there's differences between the fans.
00:48But it's all different levels of passion, right?
00:51And, I mean, in Latin America, in Mexico in particular, it's passionate, you know, for the fans.
00:57And when, you know, when we as designers and architects, we sense that,
01:01it really makes the design that much more holistic and enjoyable,
01:05because you know you're doing something that's going to touch somebody else.
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