00:00It's a great question, what type of collector is going to buy.
00:30We're here for the unveiling of the Mediterranean blue.
00:48This will be the centerpiece of our Geneva High Jewels auction in May.
00:51It's a 10.03 carat fancy vivid blue diamond.
00:55In addition to that, we've brought along a few friends for an exhibition of diamonds.
00:59We have over 700 carats and 8 diamonds.
01:01We value well over 100 million U.S. dollars.
01:17Blue diamonds are amongst the rarest diamonds in the world.
01:20And when you think about all the blue diamonds, the pinnacle of those are vivid blue diamonds.
01:23Think of all the vivid blue diamonds, the pinnacle of those are diamonds over 10 carats.
01:27And so really you're at the peak of the peak of diamond rarity.
01:32The Mediterranean blue was discovered at the Cullinan Mine in South Africa.
01:49It's one of the legendary mines for diamonds that exist.
01:52And subsequent to that, it was studied.
01:55It's been about six months studying it, planning it, meticulously cutting it until you see the vision that you have today.
02:01A lot of people are asking, why Abu Dhabi?
02:17And the reality is that, on the one hand, we certainly have the investment as part of Safavis.
02:22And we're super proud of and very excited about that impetus in the region behind a company that has 280 years of history like Safavis does.
02:30But in addition to that, this has been a huge growth market for us.
02:33The Middle East in general, the UAE and Abu Dhabi.
02:36We feel that here there are many, many collectors who appreciate things of extraordinary rarity.
02:41And the blue, Mediterranean blue, is one of those items.
02:45We have one of those items that we can't do here.
02:59And it's important to see if we can.
03:06We'll see you next time.
03:12You
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