Crazy About Tiffany's | movie | 2016 | Official Trailer - video Dailymotion

A provocative and rare glimpse at the most iconic luxury jeweler in the world. From past to present, discovering the beh | dG1fWlhocGFpX1EtTFk

Transcript

00:00New York is a place where people come to have their dreams realized.

00:10That's why so many people not only come to the city, but ultimately make their way to

00:16Tiffany.

00:17Do I know how to give good bites or what?

00:24The engagement ring, as we know it, was introduced by Tiffany.

00:28Their branding, that blue box with a white ribbon, is unequivocal.

00:35No choice of color has ever been so successful in the industry of marketing.

00:40People that have very positive associations with it.

00:44I can see it from the other side of the room, that's Tiffany.

00:48We've obviously pushed the boundaries.

00:52This is not going to be your everyday blue book.

00:56We did a lot of wreaths in the past, but the beauty about this piece is that they're pear-shaped

01:00diamonds going in one direction.

01:02It's fun, but it is intense because it's not to be taken lightly.

01:06Especially when people will come to Blue Book and they will see some of the pieces that

01:09she wore at the Oscars.

01:11The one celebrity who will always be associated with the brand is Audrey Hepburn.

01:15She makes for the perfect demi-model.

01:17A good girl doing bad things.

01:20Holly Golightly.

01:21Think about it.

01:22The first time I saw breakfast at Tiffany's, it didn't cross my mind that she was a prostitute.

01:27There are certain people who know the secrets of Tiffany.

01:32Tiffany designed that interlocking and why for the Yankees.

01:40Here we have about, let's say, a $20 million worth of diamonds.

01:43I want something that I feel amazing in.

01:47At the end of the day, the dress is easily knocked off.

01:50The jewelry is priceless and people know that jeweler.

01:55There are few American retail outlets that are true institutions.

01:59Tiffany's.

02:017-Eleven.

02:14Thanks, Rick.

02:15I'm crazy about Tiffany's.