Meet Brain Behind Entertaining Mumbai Police Twitter Account

Meet the person behind Mumbai police's hilarious Twitter account.

Transcript

00:30Since the beginning, I saw police and Twitter together.

00:39I never thought that they could not co-exist.

00:42And being in Bombay always gave a lot of faith in the police department.

00:55I truly believe that a lot of things can be resolved by communication.

00:59And the biggest barrier between the police and citizens was their inhibition to communicate

01:04with people.

01:05What is it that keeps people away from police?

01:07Or why is it that they don't want to come to a police station?

01:10And the answer was the fear.

01:15I think one of our initial campaigns which really worked well was Hoshmaa, which was

01:21on drug addiction.

01:22And in which one of the tweets which said that, if you roll, we'll weed you out was

01:28a super hit.

01:29It went out from the commissioner's handle, and it was really drafted by the commissioner

01:33himself.

01:34We did something on, respect women, that had got a great response in the initial days.

01:41And there were tweets like, you know, a creepy message to her, can on you a date with us.

01:47There's a song, Tera peecha karun toh rokhne ka nahi, so we then put the section on stalking

01:54on what can be done.

02:00Inside that uniform is one very witty, well-read individual sitting with great sense of content.

02:07So most of my best campaigns I go to the police officers, and sometimes when they point out

02:11your spelling errors, and they point out your grammatical mistakes, it's super embarrassing.

02:15But thankfully, they're forgiving.

02:17And thankfully, spelling mistakes are not a criminal offense.

02:28There were three college girls who were traveling in a rickshaw, and there was a guy who came

02:33on a bike, and he flashed his private part to the girls.

02:36Her friend tweeted, immediately an order was released by the senior officers, who immediately

02:43told the police station that this cannot be tolerated, this can't be happening to the

02:46girls in Bombay, action has to be taken immediately, and they started a hunt for this fellow.

02:50The guy was caught within 24 hours.

02:53So responses are the spine of this entire exercise on Twitter.

02:57The fact that Mumbai police was there 24-7 online to respond to people really turned

03:02the game for us.

03:04So I think humor and the owning of responsibility that each and every question has to be answered

03:09is what did wonders.