The Modern Indian Ads That Sparked Controversy

Alia Bhatt's new bridal wear ad is the latest to get swept into controversy. But do these ads really hurt sentiments?

Transcript

00:00I am something to be donated.

00:03Why only a girl's donation?

00:30THE STREETS OF CALIFORNIA

00:32BASED ON A TRUE STORY

00:34SOMETHING NEW

00:36SOMETHING BETTER

00:38OLDSCHOOL

00:40A FEW MONTHS LATER

00:42WHO WILL KNOW

00:44WHO WILL KNOW

00:46PARToday

00:48The City,

00:50HELP

00:52WORK

00:54HOW

01:26This ritual doesn't even take place in your house, but there is a ritual to keep your daughter happy in every house, isn't it?

01:56This ritual doesn't even take place in your house, but there is a ritual to keep your daughter happy in every house, isn't it?

02:26This ritual doesn't even take place in your house, but there is a ritual to keep your daughter happy in every house, isn't it?

02:42Come out, everything is over.

02:46I'll pray and come.

02:47Later, the color will fall.

02:56I'll pray and come.

03:01I'll pray and come.

03:02I'll pray and come.

03:26I'll pray and come.

03:29I'll pray and come.

03:33I'll pray and come.

03:39Actually, I have some work today. I'll come tomorrow.

03:43I'll pray and come.

04:02I'll pray and come.