00:00When the Titanic sank, millionaire John Jacob Ashter Ford was on board.
00:09He had enough money in his bank account to build 30 such Titanics.
00:16However, when faced with mortal danger, he chose what he believed was morally right and
00:27gave up his place in a lifeboat to two frightened children.
00:37He told Strauss' co-owner of the largest American department, Sturgeon Macy's, who was also
00:47on the Titanic's side.
00:50I will never get into a lifeboat before other men.
00:58His wife also refused to get into the boat, giving up her place to the maid she just hired,
01:08Helen Burke.
01:10She decided to live the last minute of her life with her husband.
01:19These rich people prefer to remain without their wealth and even life, but not to compromise
01:29their moral principles, so wealth is not a reason to behave inhumanely.
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