00:00Innovation for us means maintaining that uniqueness that allows us to compete on a global scale.
00:13Innovation also means traveling new roads, which often hides a great opportunity for growth.
00:22Innovation has always been there, it still is, and it will always be there.
00:28Obviously, it is an innovation that is realized by getting in touch with others.
00:33We don't transform ourselves, but we transform ourselves together with our partners,
00:38which are institutions, universities, research centers, and industry.
00:45Industries that are present in this beautiful territory, in this beautiful land.
00:50And so, the FIBER system is added to the more than 100 plants that the ERA group owns,
00:59investing more and more in the circular economy.
01:03This is a solution for the Italian industry,
01:07because it unites competitiveness with environmental sustainability.
01:13Concrete, pragmatic, it promotes short and circular lines,
01:18thus reducing the strong dependence on foreign import of carbon fiber.
01:23Because this system is able to regenerate carbon fiber,
01:28thus obtaining a recycled carbon fiber that has the same characteristics as a virgin carbon fiber.
01:36Therefore, we also save energy and reduce, as I said before, the dependence on foreign import.
01:46We are strongly rooted in this territory.
01:51Imola is our home, we are close to the racetrack.
01:56Carbon fiber is widely used in the automotive world, as well as in aerospace and naval.
02:03Here we had an unused environment,
02:06so instead of occupying a new land,
02:11we preferred to re-modernize,
02:15thus restructuring this environment,
02:18dedicating it to FIBER.
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