00:00Today's campaign is mainly aimed at the road baskets.
00:10In Milan there are about 13,000 road baskets and 10,000 in parks.
00:15The density of these baskets is 1.7 per inhabitant, I would say that it is the highest in Europe.
00:21Next to us there is Amsterdam with 1 basket per inhabitant, then there are Paris-Dublin and Berlin with about 0.7 baskets per inhabitant.
00:30So we are there in terms of dimensioning and positioning.
00:34We have increased the frequency of emptying compared to the previous contract up to an average of 2.2 empties per day.
00:42These 2.2 empties per day are clearly not the same in all areas of the city
00:46because we increase the frequency in the areas and in the timing of the most frequent passage of people
00:54and we decrease it when there are fewer people around.
00:59In this way we have covered the operational theme.
01:04Then there is a theme of the use of the baskets, which is the objective of the campaign.
01:09The campaign reminds the Milanese that the baskets must be used for waste produced in mobility.
01:16While when we opened them in recent months, we did a marketing campaign,
01:22we found that about 65% of the volumes are occupied by waste produced in housing or in commercial exercises.
01:31This naturally involves a very rapid saturation, a very rapid filling of the baskets
01:37and a lack of decoration when the baskets overflow,
01:41or even when the waste produced in housing or in commercial exercises is placed next to the baskets.
01:47This is what we try to avoid.
01:50We ask the Milanese, who already give us a lot of help because they do a great job for different collection,
01:57for example in housing, we ask them for help in the correct use of these baskets
02:02so that the city is more beautiful, so that the city scenery is better,
02:07and on our part we do our best to empty them as quickly and as frequently as possible.
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