00:00Well, we're here at Mobile World Congress 2025 in Barcelona.
00:06It's the event that brings together all the big names
00:09in tech, AI, and telecoms.
00:12Well, this year, it's still all about AI, but agentic AI.
00:18So what is agentic AI?
00:19Well, it also means AI agents.
00:22And earlier, I spoke to someone from PWC
00:25for an explanation.
00:27Agents sound scarier than it is.
00:29So think of agents as AI that does specific things
00:32and maybe interacts with other groups of AI
00:34that do other specific things.
00:36So the kinds of tasks we do every day,
00:38think of having a calendar agent,
00:39one that just focuses on how's my schedule,
00:42and another agent that maybe does my social media,
00:44one that just focuses on building my social media.
00:46In the simplest way, that's what the agents are doing.
00:49And in the future, what we're gonna see
00:51is the calendar agent coordinating with the social agent
00:53and letting a lot of that work happen for us
00:55instead of by us.
00:56Of course, there's plenty of big names here.
00:59Ericsson, Huawei, Honor, Google, Samsung,
01:03to name but a few.
01:05But it's not just tech companies here to talk shop at MWC.
01:11Earlier, I sat down with the chief data officer
01:14at Sevilla Football Club to talk about how it's using AI
01:18to improve its scouting processes.
01:21If I am looking for a given,
01:23for a specific kind of player,
01:24for example, give me a player that's a leader.
01:27That's something that can be observed by a human.
01:29A leader plus has, for example,
01:33some attacking abilities and mobility.
01:37The technology is able to understand this
01:39and to compare this meaning with the meaning
01:42that appear in the hundreds of thousands of reports
01:44that we have made.
01:45Well, that's just an example of what's on show here.
01:49But there's around 2,700 exhibitors to see.
01:53So plenty more to digest
01:55for the 100,000 attendees passing through.
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