FC Barcelona players customise their new CUPRAs during an adrenaline fuelled driving experience at the Terramar Circuit Video

FC Barcelona men’s football team players customised their new CUPRAs after testing them during a thrilling driving experience at the Terramar Circuit. The footballers and staff had the opportunity to immerse themselves in CUPRA’s world by exploring the brand’s entire line-up of models, discovering the powerful emotions awakened by driving a CUPRA. Afterwards, the team had the opportunity to select their favourite car and configure it to their preference.
The Terramar Circuit, where CUPRA was born in 2018, and the fourth oldest circuit in the world, hosted an event attended by FC Barcelona’s coach, Hansi Flick, along with 22 players, including CUPRA’s brand ambassador Marc ter Stegen, team captains Ronald Araujo, Frenkie de Jong, Raphinha, and Pedri, as well as young generational talents like Gavi, Alejandro Balde, Fermín López, and Marc Casadó.
FC Barcelona players enjoyed a full CUPRA Experience to customise their new CUPRAs. After being welcomed by Ignasi Prieto, CUPRA’s Chief Brand Officer, they had the opportunity to discover the entire CUPRA line-up and get inspired by the different configurations and designs. They also took the wheel to experience the thrill of driving a CUPRA, testing the power and performance of the petrol, plug-in hybrid, and fully electric models at the Terramar Circuit in their VZ versions. This unconventional test drive included acceleration tests, navigating the circuit’s unique banking, and assessing agility through a slalom course – an experience that they thoroughly enjoyed.