World’s rarest Lamborghinis, Bugattis, Ferraris are all at F1rst Motors in Dubai

Gulf News

Ali Pacino, the CEO of F1rst Motors, explains how the glamourous hypercar showroom in Dubai was born. From Bugatti Chirons, Lamborghini Venenos and Ferrari LaFerraris to name but a few, F1rst Motors is home to some of the rarest cars in the world.  See more videos at https://gulfnews.com/videos Read more Gulf News stories here: https://bit.ly/2HLJ2km  Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV  #luxurycars #supercars #f1rstmotors

Transcript

00:00It was a hobby.

00:05There was a frustration that we couldn't be well served or we couldn't find what we were

00:11looking for specifically.

00:14All this started by scouting cars in Europe from sources, friends that we had, all went

00:20from there.

00:23I started bringing a couple of cars and then the cars that we didn't want, we started placing

00:27them into the showrooms and we saw a huge demand for that.

00:30And the cars we were bringing, the specs we were bringing were also more unique than other

00:34showrooms.

00:35Other showrooms, they take less risks actually when they want to buy cars.

00:40They don't go into big cars because they like to be in their comfort zone.

00:47We buy the cars as collectors.

00:49We buy the cars as we buy the cars for ourselves as collectors.

00:53And all of them are uniquely specced, individually specced, that this obviously reflects into

00:59the showroom.

01:01We always like to push ourselves.

01:03We like to push the limits.

01:04We like to be the best.

01:05We like to bring the best cars.

01:09That's where the name originated also from, First Motors.

01:12We wanted to bring the first cars anywhere in the world to Dubai, to the UAE.

01:17Because Dubai is all about being number one and we needed a showroom to reflect that.

01:26We only have 92 spaces on the showroom.

01:30Our market segment is actually different compared to other dealers.

01:34So everyone has to actually focus on their own segment.

01:37We've decided to go for the ultra luxury segment, high-end collector vehicles.

01:42We like to have a variety for all kinds of clients.

01:45It's not only the very expensive ones, but you do have cars that are for 500,000 dirhams.

01:53That's the cheapest, I would say, over here, which is not so cheap.

01:56And the most expensive that we had was 40 million.

02:02All of them get checked from the official dealers.

02:05So for example, if we do have a car from Ferrari, they do go into Ferrari, they get a conditional

02:09report from Ferrari that the car is basically clean.

02:14Most of the collector vehicles that we have, they do come with a classy shape.

02:17So this is a certificate certified by Ferrari that this vehicle is a good condition car.

02:23Basically, all the history is there.

02:28The reason clients come to us is because there is a lack in the market, because the dealers

02:34are actually sold out.

02:36So we buy the cars from the market and we resell them.

02:40If you don't want to wait, you come here, we give you the car.

02:43Obviously, if you have the patience, if you want to wait for one or two years, you can

02:48go to the official dealer.

02:51We always keep our word.

02:53This is very important, to honor your word.

02:55Whether you lose or you gain, to honor your word.

02:59If you do a business that kind of a way, our policy is about maintaining relationships

03:05and expanding on that through word of mouth.

03:08What we believe in is that high-profile guests, obviously with our kind of cars, have high-profile

03:14friends also.

03:15So if they have a good experience, they go and they bring their friends back.

03:19And that is what's happening over here.

03:25Most of our cars are high-end.

03:27There is a huge market, especially in the collector field.

03:30The collecting culture didn't really exist in Dubai.

03:33You don't have a lot of these collector vehicles, people taking risks to buy these cars.

03:38But you do have a lot of expats coming here now, and they are huge investors, so they

03:41are buying cars here.

03:43Now, to control the supply, obviously it would be good, because most of these cars are located

03:48in Europe.

03:49We are planning to actually expand into Europe, possibly Germany soon.

03:55For everything, there's a market.

03:57There's a market price.

03:59You gain when you're buying.

04:01That's when you're winning, not when you're selling.

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