00:00Of course, it'll be All-Star Saturday night.
00:20I don't know how many of you were actually in here with the sort of dunk preview.
00:24They've got their sort of Kenny with the young stars.
00:27Shaq with the OGs and Chuck with the global stars.
00:31Yes, absolutely.
00:33The familiar part is actually the format, the mini tournament that we've been doing for several years now for the rising stars on Friday.
00:40And so now we're going to carry that champion over into Sunday night.
00:43Also a mini tournament, which would be new for Sunday night, but obviously a familiar format.
00:48So we're looking forward to it.
00:50The Rising Stars Skills Challenge, all that. Do you know if these events are...
00:55Celebrity game on Friday and then Sunday there's the G League teams of three.
01:01So that should be fun too.
01:02And throughout the weekend...
01:07...be set up for All-Star, so that's the new innovation.
01:10I've got to say, just so many good things...
01:12You've got the Rising Stars coming over.
01:15That's that fourth team coming into three teams of All-Stars.
01:18You've got a Young Stars team, a Global Stars team, and certainly an OGs, as Shaq has called it, as the general manager of that team.
01:26So I feel like there's a bit of old and new, but to your point around coming to the Bay Area, be a little bit more innovative.
01:32Go with the new format.
01:33And not just basketball, right?
01:35It's fashion, it's music, it's other things that we'll experience here.
01:37And we look forward to it.
01:39You're going to be a special person to actually bring some additional element to the game too.
01:43SVP and head of live production entertainment will talk you through some of the...
01:48Yeah, a few things.
01:49The guys have to really embrace it.
01:51And I think even being responsive to them, they want a shorter burst in terms of the game and the format.
01:56So I think that mini tournament does that.
01:58And then certainly fans and viewership.
02:00How we'll resonate with our fans and the community of the Bay Area and everybody who's coming in globally to come see us in San Francisco.
02:07So we're hoping that there's some really good elements here.
02:10We'll continue to track it with metrics and analytics and everything else.
02:14And then we'll see, make some tweaks from there.
02:38A lot of time for producing that custom feed just for them.
02:41And that happens in here.
02:42This place is buzzing for three straight nights.
02:47Yeah, there's certain things, right?
02:49Well, welcome to the World Feed Truck.
02:51This is where we'll produce the all-star weekend events for the next three days to transmit around the world to 215 countries and territories.
02:5960 different languages.
03:01We're going to create a custom experience for all of our fans around the world to be able to see the NBA all-star events from San Francisco.
03:08And then add their own unique flavor to it with their own commentators.
03:12Whether they're here on the ground in San Francisco or whether they're back in their home country producing the games from their own studio off-tube.
03:20You can bet that we're going to provide the sights and sounds of San Francisco for them to provide to their fans around the world.
03:27Well, I mean, each one is a monitor, but you have the ability to put multiple.
03:31Matt, maybe you could describe when the events get started what it's like in the atmosphere here.
03:36Oh, yeah. So this is, like I said, outside the nerve center of everything we're doing for the next custom broadcast for all of our international partners.
03:56Yeah.
04:22So.
04:52Yeah.
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