Niki Shah: The girl-next-door image made this Dubai-based Indian expatriate a multimillionaire

Gulf News

Instead of pushing the trends, I listened to my audience, says social media influencer  Read the full story here: https://bit.ly/3adPNud  See more videos at https://gulfnews.com/videos Read more Gulf News stories here: https://bit.ly/2HLJ2km  Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV  #UAEnews #Dubai #socialmedia

Transcript

00:00Hi, my name is Nikki Shah and I'm a social media influencer based in Dubai.

00:04I started my Instagram channel almost four years back.

00:08I've got an opportunity to work with so many brands, both international and local brands over here.

00:16Some of them have been internationally used and few have been even startup brands.

00:20But what I personally enjoy working is when I work with brands that were

00:25traditionally doing different methods of marketing and I have for the first time

00:29introduced them to social media marketing. It's wonderful to see how these businesses

00:34just get launched and do so much better just by being on platforms like Instagram.

00:40And I personally understand when a brand is so new on social media,

00:43it's like a different planet for them.

00:45There's so much new that is going on platforms like Instagram that brands do take their time.

00:52But once they see the success working with influencers, it's amazing.

00:56Social media is one platform where you can connect to so many people

00:59much easily. And that's where it became easier for me to grow into a family of

01:04one million followers on Instagram. It's all about connecting to your audience

01:08and giving them kind of a content that relates to them.

01:12And this is what I would like to tell others that I changed my career path at 29.

01:17I took a career into something which was so new, but it was expanding every minute.

01:22So it's okay to change your career when you feel like it is okay to try something new.

01:27As long as you're true to yourself and working really hard, we can do whatever we want to do.

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