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Niki Shah: The girl-next-door image made this Dubai-based Indian expatriate a multimillionaire
Gulf News
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8 months ago
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#dubai
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Instead of pushing the trends, I listened to my audience, says social media influencer
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00:00
Hi, my name is Nikki Shah and I'm a social media influencer based in Dubai.
00:04
I started my Instagram channel almost four years back.
00:08
I've got an opportunity to work with so many brands, both international and local brands over here.
00:16
Some of them have been internationally used and few have been even startup brands.
00:20
But what I personally enjoy working is when I work with brands that were
00:25
traditionally doing different methods of marketing and I have for the first time
00:29
introduced them to social media marketing. It's wonderful to see how these businesses
00:34
just get launched and do so much better just by being on platforms like Instagram.
00:40
And I personally understand when a brand is so new on social media,
00:43
it's like a different planet for them.
00:45
There's so much new that is going on platforms like Instagram that brands do take their time.
00:52
But once they see the success working with influencers, it's amazing.
00:56
Social media is one platform where you can connect to so many people
00:59
much easily. And that's where it became easier for me to grow into a family of
01:04
one million followers on Instagram. It's all about connecting to your audience
01:08
and giving them kind of a content that relates to them.
01:12
And this is what I would like to tell others that I changed my career path at 29.
01:17
I took a career into something which was so new, but it was expanding every minute.
01:22
So it's okay to change your career when you feel like it is okay to try something new.
01:27
As long as you're true to yourself and working really hard, we can do whatever we want to do.
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