00:00Now I was lucky enough to enjoy Alien Zoo, and I have to be honest, I knew it would be good.
00:06It really did exceed my expectations. I've read the reviews in the U.S.
00:11I've been a diviner for 10 years and I know that when Magical Alpha Team does something, they do it right.
00:16But it really is incredible. And you just get this real sense of the Hollywood roots of the team behind this experience.
00:24It really does feel like you're actually in a movie.
00:27You've got this beautiful scenery, you've got music composed by Hans Zimmer.
00:31It really does take you on an incredible story.
00:34If you are a little bit scared of heights, Alien Zoo is a little bit nerve-wracking.
00:38And I have to be honest, even though I knew it wasn't real in the back of my mind, it's still scary.
00:44I think that people are going to discover something very different.
00:48And you know, when I talk about it, I don't comment on it as actually an executive in a company that's actually doing that.
00:56I think of it as a customer. So I was there just now experiencing it as a customer.
01:02And this is the closest experience you can get to, for example, a Disney experience.
01:07A real theme park experience within the context and the convenience of a shopping center.
01:12Within the context and the convenience of your day-to-day habits.
01:16And this is why it's kind of a spike in your day and it's highly emotional charge.
01:21And I think people are going to love it and they're going to come back for it and want more of it.
01:25We're very particular in the creation of the guest journey.
01:28So that by the time you are strapped in going up to visit an Alien Zoo or stepping into an Indiana Jones-style movie,
01:36yes, the mall seems like a long way away.
01:39Interestingly enough, and we'll see what happens in this market,
01:43we assumed in opening this that high-foot traffic areas like a mall like this would really be the source of most of our customers.
01:51So it turns out in our other openings between Dallas and Los Angeles,
01:55the great majority of people actually come to the mall in order to do DreamScape,
02:00as opposed to doing DreamScape because they happen to be at the mall.
02:04And so if we help to drive some people here, all the better.
02:08It was one of the coolest experiences ever.
02:10It was freaky amazing.
02:12I went to an Alien Zoo. Unbelievable.
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