How Dubai Media City stays ahead of a changing media landscape

Gulf News

See more at https://gulfnews.com/videos  Having spearheaded Dubai’s growth as a regional leader in the media sector, Dubai Media City is set to further boost the emirate’s ambitious strategy for the media and content industry, the chief of the media business district has said. Dubai’s efforts in the media landscape, both locally and regionally, have resulted in the emirate being selected as the Arab Media Capital 2020. Media outlets and professionals here only need to adapt themselves to the transformations in the media landscape and grab the new opportunities to overcome the challenges, said Majed Al Suwaidi, Managing Director of Dubai Media City, Dubai Studio City, and Dubai Production City – members of TECOM Group. #DMC #EXPO2020DUBAI #Innovation

Transcript

00:00So today DMC or Dubai Media City is one of the major factors of Dubai's growth

00:08within the sector. Today we have the largest number of media companies within

00:13the sector. We span into many different sectors and we've grown quite a bit

00:18since we started. Earlier our aim was always to attract companies and that aim

00:25has been achieved. We are still attracting more companies into Dubai

00:30Media City. Nevertheless our focus is now also is developed into how do we

00:36help and create a stronger media economy. Today as you understand also that media

00:42is changing. The landscape is moving and it's not similar to what we had

00:47earlier where it was very silo driven. Traditional media was newspaper, TV and

00:52now today you've got online content, digitized, short form, long form, you've

00:59got film, you've got social media, you've got so many different aspects to media

01:05in itself. And this also resulted in us also transforming and trying to adapt to

01:10the change that is happening to the landscape itself. So we're going through

01:16the Arab Media Outlook report that we had that we've issued in 2013 or 2016. We

01:23noticed that this was all a part of the foreseen story. What we can say today is

01:30that yes our vision towards what's going to happen has more or less turned

01:36out very similar to that aspect in that sense. So it's playing an important

01:42role in the media landscape is very critical and being a media capital is a

01:47recognition. Nevertheless we are pushing hard and hard every year and

01:52trying to develop an infrastructure that will definitely work with all media

01:57companies. So whether you are a multinational or whether you are a small

02:01company trying to you know trying to make your way through the media

02:06landscape, you will definitely find that our environment today is very

02:11intrusive for growth and development. We see today that Dubai Media City has

02:18played is playing an important role regionally too. So it's not only the fact

02:23that we are looking after the Dubai or looking after the UAE, no in fact our

02:28companies today play a regional role and even extend from the region. So not only

02:33the closer regions, North Africa, subcontinent, there are lots of

02:39areas that are covered out of Dubai today. So that in itself has played a

02:43very important role to put Dubai on the map. Other than the fact that you know

02:49today as you know Dubai has played it has so many important factors that help

02:55also these you know the station is very clear, the ease of doing business is

03:00high and it's and it's being challenged and pushed every year by His Highness so

03:06that will always put everyone on their toes and we are no different and we

03:10believe that today we this will make us this is making us stronger every year. So

03:16it's it's very critical very important for that. Now where does Expo fall into

03:20the picture? I think today as a strong media economy grows as more

03:26companies start finding Dubai as their home that will definitely add an

03:30important value to Expo and try to share the vision and share the actual success

03:38stories with the world. So we will definitely look forward to having a lot

03:43of our businesses or companies that are you know business partners within our

03:47area to be able to to share their support and to share their expertise

03:51with the team within Expo.

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