00:00So today DMC or Dubai Media City is one of the major factors of Dubai's growth
00:08within the sector. Today we have the largest number of media companies within
00:13the sector. We span into many different sectors and we've grown quite a bit
00:18since we started. Earlier our aim was always to attract companies and that aim
00:25has been achieved. We are still attracting more companies into Dubai
00:30Media City. Nevertheless our focus is now also is developed into how do we
00:36help and create a stronger media economy. Today as you understand also that media
00:42is changing. The landscape is moving and it's not similar to what we had
00:47earlier where it was very silo driven. Traditional media was newspaper, TV and
00:52now today you've got online content, digitized, short form, long form, you've
00:59got film, you've got social media, you've got so many different aspects to media
01:05in itself. And this also resulted in us also transforming and trying to adapt to
01:10the change that is happening to the landscape itself. So we're going through
01:16the Arab Media Outlook report that we had that we've issued in 2013 or 2016. We
01:23noticed that this was all a part of the foreseen story. What we can say today is
01:30that yes our vision towards what's going to happen has more or less turned
01:36out very similar to that aspect in that sense. So it's playing an important
01:42role in the media landscape is very critical and being a media capital is a
01:47recognition. Nevertheless we are pushing hard and hard every year and
01:52trying to develop an infrastructure that will definitely work with all media
01:57companies. So whether you are a multinational or whether you are a small
02:01company trying to you know trying to make your way through the media
02:06landscape, you will definitely find that our environment today is very
02:11intrusive for growth and development. We see today that Dubai Media City has
02:18played is playing an important role regionally too. So it's not only the fact
02:23that we are looking after the Dubai or looking after the UAE, no in fact our
02:28companies today play a regional role and even extend from the region. So not only
02:33the closer regions, North Africa, subcontinent, there are lots of
02:39areas that are covered out of Dubai today. So that in itself has played a
02:43very important role to put Dubai on the map. Other than the fact that you know
02:49today as you know Dubai has played it has so many important factors that help
02:55also these you know the station is very clear, the ease of doing business is
03:00high and it's and it's being challenged and pushed every year by His Highness so
03:06that will always put everyone on their toes and we are no different and we
03:10believe that today we this will make us this is making us stronger every year. So
03:16it's it's very critical very important for that. Now where does Expo fall into
03:20the picture? I think today as a strong media economy grows as more
03:26companies start finding Dubai as their home that will definitely add an
03:30important value to Expo and try to share the vision and share the actual success
03:38stories with the world. So we will definitely look forward to having a lot
03:43of our businesses or companies that are you know business partners within our
03:47area to be able to to share their support and to share their expertise
03:51with the team within Expo.
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