00:00The price at which you buy the asset in this building makes it affordable.
00:24In terms of aspects which makes it luxurious or an appealing, attractive asset, many.
00:31Start from the location, which is the most important aspect of any asset across the world.
00:35Dubai Studio City for me, I think it's one of the most fantastic locations on the Aum Sokheim Road.
00:39It's a beautiful, beautiful community.
00:42Straight line design inside the community, easy in, easy out.
00:45Once you come inside the project, look at the landscape, the expanse of landscaping over here.
00:50The beauty of the landscaping, the sculptures, the lighting, the water features.
00:54Then you go inside the entrance lobby, the seating areas, the swimming pool.
00:57Everything is for sure going to create a sense of luxury for you.
01:11The affordable housing segment is one of the most interesting ones.
01:14It is full of opportunities and full of challenges.
01:17The buyers, they don't have that extra $100,000, $200,000 at disposal to waste that money.
01:22They go into the finest details of the property.
01:24So you've got to be spot on in terms of design, space planning, amenities, everything.
01:37If you just look at outside the property, the common areas, the landscaping, the water feature,
01:41the two party halls, the two entrance lobby, the two sitting area, the two swimming pool, the health club.
01:46It all makes a huge impact.
01:48The basketball court, the tennis court, the kids play area.
01:51It translates into a beautiful asset.
02:07I would say 65% of our customers, 60% to 65% are end users where they move in themselves.
02:12And the remaining 35% to 40% are the long term investors.
02:16Let's take a one bedroom apartment for example.
02:19You know, one bedroom apartment, the average price in this property was 830,000 dirhams
02:23for the one bedroom apartment.
02:24And you've seen how great they look, the space planning, the quality of finishing,
02:29the size of the kitchen, the extra powder room.
02:32It makes a lot of difference, the laundry room.
02:34Now for 830,000 dirhams for a one bedroom apartment, it creates enough space
02:39for a family of three or four to live in there.
02:42The payment plan that we've got, the unique payment plan, you know, 1% per month.
02:46It enables you to pay only half the money until the handover.
02:49So you're literally paid around 415,000 dirhams and you get possession of this great property.
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