An amazing app that makes you the composer

Gulf News

This exciting new app will mimic the sounds you make and turn it into a song in the genre of your choice. You have to hear it to believe it! See more at: http://gulfnews.com/videos

Transcript

00:00Here we go, this is what the app looks like. These are different styles of artists we

00:06could scroll through. So for example this is an electronic dance music, this is a

00:12hip-hop type, that's a metal music, this is 80s and so on and so on and so on.

00:21And let's say we're gonna choose this style and all what we're gonna do

00:27here is we're going to hum a melody and we're gonna hear this melody being part

00:34of that song. So we're gonna do this fairly quickly here.

00:50So would you like to hum or should I do something? I'm happy to do something for

00:54you. So you could hear the melody now, it's just the melody of the song. Now we're

01:13gonna hear the actual full song. It's gonna come in the style that we have chosen.

01:21Let's hear this being combined.

01:43You can hear the humming that I did, the melody is a part, the whole rest of the music is

01:50built based on that.

02:02I'm still using the same whole melody like this, but with a different style now.

02:07In this instance, one click, the music is made. Now again, as I said before, this music is original.

02:17The app does not have music inside it. So this is not playing something recorded, this

02:22is something that's been created immediately as we're going through this experience.

02:26This is original. So if I do it now, I do it later, you do it, he does it, everybody

02:30does it, you have millions of people, everyone is creating a different song. You could do

02:34this infinite amount of time. It's original, we could do it in, as I said, Bollywood Arabic

02:41And the interesting news is sometime later this month, we are launching this in Arabic

02:47style, inspired by a particular artist, we're gonna share later who this artist is, but

02:53that's kind of basically what we do. So now we can take this music and say, well, I'd

02:58like to export it, I wanna send it to my friends, my family, I wanna share it on social media.

03:06This is basically your music.

03:12Now we can do this in very different styles. So we can try something else. I'm gonna do

03:17it probably a little bit in 80s style here. This is really inspired by a band, a famous

03:23band from the 80s called Depeche Mode, D-E-P-E-C-H-E, Mode, M-O-D-E. I'm gonna try and do this

03:31kind of very quickly by simply just me humming something quick here.

03:41There's more elaborate things you could do. I'll do it quickly.

03:45Da da da da da da da.

03:56Nice anticipation of what I did. I'd like to co-create and use the whole song. Let's

04:02give it a few seconds for it to come.

04:10Here we go.

04:15Now to give you an idea, this song, as I said, is very much inspired by a band called

04:22Depeche Mode. If you're a fan of this band, which is what we call, and you hear this,

04:28you would think, hmm, this sounds like Depeche Mode. Did that band create a new song? Actually

04:33no. You are the artists. So our slogan here is, be the artists. You become the artists.

04:40Our goal is to put this in the hands of everybody in the world, and as I said, one click, your

04:48voice, you've created your own song.

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