Exclusive: 'Everyone makes mistakes' Renzo Rosso on hiring John Galliano. He’s the typical bad boy turned good; the prodigal son who came home; the brave little boy who left his farm for the bright city lights. Wen talk to Diesel founder Renzo Rosso – the man behind the pair of jeans half of us own and the other half strive to.
See more at: http://gulfnews.com/gntv
See more at: http://gulfnews.com/gntv
Category
🗞
NewsTranscript
00:00I love denim, from when I was 12 years old I started to have my first pair of jeans and
00:16after from that date every single day of my life I wear denim because jeans is everything.
00:26Jeans is how to be freedom, jeans is to be rebel, jeans is comfort, jeans is blue sky,
00:35green garden and so this is why jeans can really become a very big part of me, myself
00:43and is in every single garden of every single person.
00:52I am so happy that we are still doing very well globally on the market, yes the quantity
01:00of denim is still the same, what we have now differently is that we are higher the status
01:08of the brand, also we are higher the collection in general and we started to doing some more
01:15high quality product and even some special product.
01:23Today every market is important but when you are here and you see the reality of Dubai
01:29is becoming even more important because today Dubai is so international, is so global, is
01:36so great, is so fantastic, every brands are here, is a lot of businesses coming from this
01:42country so we need to be here and also I think how to develop for all Emirates in general
01:51I like to do something special for you because I wanted to be with this brand even more closer
01:59to this consumer.
02:04I am very proud of O2B Foundation, it's coming, I am a man very close to social, yes in general,
02:15from the year beginning this is education my parents give to me but still using to do
02:23charity without to show my name and one day I met the Dalai Lama, that he really training
02:34me, so you have to do charity and you have to use your name because more visibility
02:40you keep and more you can have other people that can follow you.
02:44So from that time I started with my O2B Foundation and we are very proud, today we doing so many
02:53projects there and we keep some money from every company that I run, I keep some money
03:00from the company and we got to helping people on the social way how to have a better world.
03:11When Martin left the company, Martin Margiela left the company we stay five years without
03:19anyone and at the end we needed someone that can do the free rouge from the beginning to
03:26the end and Martin was very revolutionary, was a man that even today, if you see today
03:34Balenciaga, if you see today a lot of other big luxury brands, they still take the mood
03:44of the old Margiela, so Martin was an exceptional man, so many brands inspired from him and
03:52to substitute Martin I have to bring someone at an incredible level and I find in John
04:00Galliano the ones that can really play the difference, of course Martin also loves to
04:08stay there, he asking what Martin, what he think about, he say it's the best that you
04:15can keep it because he's not a designer, he's a couturier, a couturier are people that are
04:23coming from a real incredible mood, something so special, so particular, so unbelievable
04:30and from that after we can go down and we can design the rest of the collection, so
04:35Martin was happy and I am very happy to have John on board today. Of course it was a particular
04:41moment when I bring John because he coming from a bad story, but I think everyone doing
04:47mistakes in their life and I love and like give opportunity to everyone.
04:58I follow Nicola for two years before to hire and also because I needed someone that replace
05:05myself, because I am an entrepreneur, me I never design first of all, but I run in diesel
05:12for many years, I am the founder of diesel for many years and after I started to becoming,
05:17to create a group by different company, different brands and I start to spend time for all these
05:24companies, so at that time I saw that was the time that somebody replace myself in the
05:31company, to take the direction, the creative direction and we find that I follow Nicola
05:37for two years and I think him is the modern guy, the younger guy, looks like Renzo, like
05:47me when I was younger, so crazy, visionary, perfect, so I think him is the right person
05:54to run in diesel for the next upcoming years.