Gold jewellery sales boom in China for the Year of the Snake

The Star

As the Spring Festival approaches, the Chinese gold market has witnessed an increase in sales of gold jewellery, with those featuring snake-themed designs and a blend of traditional and modern elements being highly favoured by consumers.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

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00:00China has witnessed an increase in sales for gold jewellery in conjunction with the Spring

00:09Festival. Those featuring snake-themed designs are favoured by many Chinese consumers who

00:16hope that it will bring them luck and prosperity in the new year of the snake.

00:25They said they were buying the snake-inspired jewellery for their loved ones where the new

00:29year would be their zodiac year.

00:59This year, many merchants have innovated their gold products by using small amounts of gold

01:15to craft a variety of gold stickers. These stickers come in diverse styles, blending

01:21traditional cultural elements with modern design, which have become a hit with young

01:26consumers.

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