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Is RedNote the new TikTok?
CGTN Europe
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15/01/2025
Social media users in the U.S. are reacting to the country’s potential TikTok ban by turning to a Chinese app called RedNote – making it the most downloaded app on Apple’s U.S. App Store.
#TikTokBan #RedNote
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Transcript
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00:00
Is RedNote the new TikTok?
00:02
Social media users in the U.S. are reacting to the country's potential TikTok ban
00:06
by turning to a Chinese app called RedNote,
00:09
making it the most downloaded app on Apple U.S. App Store.
00:12
Also known as Xia Hong Xu or Little Red Book,
00:16
RedNote combines features of TikTok, Instagram, and Pinterest
00:19
and allows users to share short videos, photos, and product reviews.
00:23
With around 300 million monthly users,
00:26
it is especially popular for its focus on lifestyle content
00:29
like fashion, beauty, and travel.
00:32
Many new U.S. users are calling themselves TikTok refugees.
00:36
More than 60,000 posts under that hashtag guide newcomers into using the app,
00:41
including learning some basic Chinese.
00:44
Unlike TikTok, which targets a global audience and has 170 million U.S. users,
00:49
RedNote was initially designed for Chinese-speaking users.
00:53
Its algorithm focuses on user interests rather than followers,
00:56
and the platform emphasizes community-driven recommendations.
01:01
The influx of U.S. social media users has led to unique interactions
01:05
between Chinese and American communities.
01:07
Tutorials, language tips, and cultural exchange have emerged on the app.
01:12
Amid TikTok's uncertain future,
01:14
social media users are still finding ways to connect.
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