00:00Here in the ideal position for the driver you will find your personal and
00:06most used functions. You can easily navigate between different widgets by
00:12swiping vertically and with a horizontal swipe you can get access to further
00:20more detailed information within a specific widget. Our state-of-the-art map
00:27which is most important for our customers is always visible in the
00:32background and provides a clear orientation. At the bottom you will find
00:38our menu bar which offers direct access to the most used features like climate
00:45control or infotainment and of course in the center there the home button. Now
00:52let's move on to the BMW panoramic vision display. This will be the key
00:58element for our iDrive generation in all our upcoming Neue Klasse models. It uses
01:05the whole width of the windscreen and will be visible for all passengers.
01:11Perfectly positioned in the direct field of vision it supports the driver in the
01:18best possible way. We have focused on a very clean design for easy and quick
01:24readability. The floating tile on the left focuses on driving assistance
01:31functions. The right tile shows important information like battery state and range.
01:39But the most important information for the driver for example speed or driving
01:45status is shown right at the center. Now this arrangement allows you to quickly
01:51check all the information you need as a driver without any distractions. Keeping
01:58the hands on the wheel and your eyes on the road. The new digital abilities of
02:05our cars will not only make them more intelligent and easier to use but will
02:10also allow for much more personalization. I can't wait for all of you to try it
02:17for yourselves. Like in Vegas you will have a multitude of options.
02:22So let's start the journey. With a simple step on the brake we are ready to go.
02:43For the ready-to-drive moment we created the new live vehicle panel. An overlay
02:51central display that quickly and easily shows you if you're everything to set to
02:56go at the beginning of every drive. I wanted to tell you about an emotional
03:02highlight. Our BMW intelligent personal assistant. Which is by far more than a
03:09simple voice assistant. Introducing large language model for navigation will be
03:15our first step towards enabling a truly natural and reliable interaction for our
03:20customers. So where would we drive to? Let's ask our assistant. Hey BMW take me
03:28to the best rated beach nearby. Got it. Getting directions to Sunset Beach. So
03:38okay so let's check how iDrive helps our customers while driving. On the right
03:55hand side behind the steering wheel you can see upcoming turns. You can see and
04:01in the middle of the panoramic vision you will get additional information on
04:05lane exit sites and junction. In the BMW 3D head-up display you see the key
04:11information for the immediate driving situation, slightly adaptive perspective
04:16and zoom. In the central display there's our beautiful rendered 3D maps right at
04:22hand. With our customer-centric FriTech approach we create a new and even
04:30easier interaction with our steering wheel. In the function becomes available
04:36it will appear as you can see here with a white icon. The driving assistant
04:43system are available. Let's turn the driving assistant on. After pushing the
04:48button the green illumination tells me what this is active. We show the driver
04:55what they need at the right time. Navigation and driving assistance are
05:01combined for the first time in one 3D view in the new 3D head-up display. Now
05:14what about switching to a different driving mode? If you want the
05:22BMW intelligent personal assistant approach you actively and make a
05:26suggestion. Let's go on a road outside the city to experience another side of
05:32joy. Hey BMW, yes activate sports mode. Activating sport mode, ready to roll.
05:52Well thank you Stefan. I like sport mode and as you just saw sport mode can be
06:05easily activated by one command or touch. It will change a number of
06:13settings in the car to allow for a more dynamic driving experience. But we
06:18believe that sporty driving is about much more than just a few settings. It is
06:25a truly holistic experience. A combination of sound, light and a more
06:30vibrant interface design like you just saw. At the same time the panoramic
06:37vision shows you more detailed driver information that you can toggle through
06:42just by using the right hand spoke of your steering wheel. Now in addition to
06:49the sport efficient and silent my modes we are introducing a new personal mode.
06:56In this mode you can completely customize your driving settings as well
07:02as the look and feel of your user interface to make your personal mode
07:07truly yours. In order to do that you can now not only customize interior lighting
07:15but all of the interfaces simultaneously. And of course you will also be able to
07:23select your personal picture as a background. Now for us it was important
07:29to create an empowering interface that surprises with a more personal touch.
07:35Providing ultimate flexibility to express your individuality and making
07:41you feel right at home. In addition we will continuously update our digital
07:47products ensuring lifelong freshness and to make them smarter day by day. This
07:55also gives us the opportunity to surprise our customers again and again.
08:02Now let's all have a look at what BMW panoramic iDrive could have in store for you.
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