00:00Okay, what kind of reveal do you have up your sleeve for 2025?
00:21Another vision car?
00:23Come on, spill the tea, Frank.
00:24Oh, you're right.
00:26Of course, it's about the Neue Klasse.
00:28Everything with us is about Neue Klasse.
00:32We are creating nothing less than the next ultimate, ultimate driving machine.
00:37All right, come on.
00:38You call that spilling the tea?
00:41Today it's not about a new vision, quite the opposite.
00:44We are going to kick things off by gradually unveiling what's powering the Neue Klasse.
00:50No visions, no concepts, but the real deal.
00:55So we have chosen to start with something that gets you behind the steering wheel of
00:59your new BMW.
01:00Something that truly immerses you in the very essence of Neue Klasse.
01:05Something that we invented almost 25 years ago and have been continuously perfecting
01:11ever since.
01:13Something that we are now taking to an entirely new level.
01:17It is the all-new BMW panoramic iDrive.
01:22That's the power of operating system X.
01:25And of course...
01:26Nope, it doesn't work.
01:28Sorry, this is embarrassing for you, Frank.
01:31Second, the all-new central display that combines classic BMW aesthetics with...
01:39As you can see, the new BMW iDrive features four key elements that are closely interconnected.
01:46First, the revolutionary panoramic vision.
01:50The huge pillar-to-pillar head-up display reimagines the iconic BMW driver orientation.
01:58Second, the all-new central display that combines classic BMW aesthetics with perfect ergonomics
02:07with an intuitive touch interface.
02:10Third, on top of the panoramic vision comes the new 3D head-up display exclusively for
02:18integrated guidance information and with a visualization for highly automated driving.
02:25And finally, the newly designed multi-function steering wheel with simple controls and quick
02:31response to touch.
02:33All of this adds up to a unique hands-on-the-wheel, eyes-on-the-road experience.
02:39Okay, maybe if we all close our eyes and think positive.
02:45And of course, you will find there the home button.
02:56On the right-hand side, behind the steering wheel, you can see upcoming turns.
03:03In the 3D head-up display, you see key information for the immediate driving situation, slightly
03:09adapting perspective and zoom.
03:12In the central display, there is this beautiful rendered 3D map right at your hand.
03:20I wanted to tell you about an emotional highlight, our BMW Intelligent Personal Assistant towards
03:28enabling a truly natural and valuable interaction for our customers.
03:32So show where we should we drive to.
03:35Let's ask the assistant.
03:36Hey BMW, take me to the best-rated beach nearby.
03:43Got it.
03:45Getting directions to Sunset Beach.
03:47So let's check how iDrives helps our customers while driving.
03:52We show the driver what they need at the right time.
03:57So now what about switching to a different mode?
04:02Hey BMW, yes, activate sports mode.
04:07Activating sport mode.
04:08Ready to roll.
04:12Let's go.
04:28Well, thank you, Stefan.
04:30But we believe that sporty driving is about much more than just settings.
04:36It is a truly holistic experience.
04:39A combination of sound, light, and a more vibrant interface design as you just saw.
05:06All right.
05:12But thank you all for both your insight that you provided into the design and the features.
05:18Now I just have one last question and it's for you, Frank.
05:21When do we get our hands on the new iDrive?
05:23Yeah, from the moment the first model of Neue Klasse hits the market end of this year,
05:30every new BMW will come with panoramic iDrive.
05:35This will be the user interface in every BMW across all models.
05:43Anyways, that's it for us, everyone.
05:45Frank, can I talk to you for a second?
05:48See you.
06:05Bye.
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