Ankush Bahuguna speaks about the mental challenges a creator faces

Brut India

Watch the full podcast with comedian and makeup creator, Ankush Bahuguna, only on Brut's YouTube. #TheOtherSide

Transcript

00:00No content creator's mental health is good, guys.

00:02Is it not?

00:03It's not good for anyone.

00:04When you grow up without friends,

00:06without validation from people around you

00:08and you get a lot of external validation

00:10suddenly you attach yourself to it.

00:12100%.

00:19Health, mental wellness

00:22and the balance between that.

00:23I've said everything.

00:26Sorry, what?

00:27I love how candid you are being right now.

00:29It's good, what else?

00:31No content creator's mental health is good, guys.

00:33Is it not?

00:34It's not good for anyone.

00:35I'm telling you.

00:36No matter how much you say,

00:37everyone's mental health is at stake.

00:40Okay, fine.

00:41So at least to balance,

00:42you must be doing something, right?

00:44What do you do?

00:45I lie that it's balanced.

00:48No, I've started therapy.

00:50I've started therapy and I'm hoping it'll help me.

00:53So, yeah.

00:54My therapist has basically told me

00:55you need a break, Ankush.

00:56You're going too fast in your life.

00:58Yes.

00:59You need a break.

01:00Yes, what?

01:01No, no, no.

01:03I'm not agreeing with the therapist.

01:05I'm agreeing with like

01:07sometimes

01:08a lot of something can

01:10also be bad.

01:11Yeah, because my brain works 24x7 about

01:13as a content creator,

01:14you don't have any boundary

01:15what's your work, what's your personal life.

01:17Even when you're hanging out with friends,

01:18you're thinking of making a mini-vlog.

01:19Nowadays, everyone's making mini-vlogs.

01:20Let's make a mini-vlog.

01:21Nowadays, everyone's making this.

01:22Let's make this now.

01:24So, I feel like that boundary

01:25plus you get so attached.

01:26When you grow up,

01:28without friends,

01:29without validation

01:30from people around you

01:31and you get a lot of

01:32external validation

01:33suddenly you attach yourself to it.

01:35100%.

01:36Because I'm so engrossed in my work.

01:37Because Rose's,

01:39what is it called, dopamine?

01:40What is it called?

01:41Serotonin?

01:42Yeah, serotonin, dopamine.

01:43Whatever it is,

01:44which makes you happy.

01:45Happy hormones.

01:46Yeah, happy hormones

01:47which you get from the internet.

01:48So, you get so addicted to it.

01:50Now, for example,

01:51I made a reel today.

01:53Now, it's not going so well.

01:54So, I'm constantly thinking

01:55that man,

01:56now I'll make this next reel.

01:57People will be impressed with this.

01:58So, I feel like

02:00it's a very toxic loop.

02:02Yeah, and it's always the

02:03next thing.

02:04The next thing, man.

02:05I mean, there was a time

02:06when I didn't think

02:07I would have 10,000 followers.

02:08The biggest thing in my life

02:09was that I should have

02:1010,000 followers.

02:11It would be fun.

02:12I never thought

02:13how 10,000 people

02:14would look in a room.

02:15So many people.

02:16And even 10,000 people

02:17is not less.

02:18I mean, 10,000 is a lot of people.

02:20But in terms of

02:21nowadays world

02:22in social media,

02:2310,000 followers means

02:24eh.

02:25Because people have bought it.

02:27Oh.

02:28No, you put this

02:29in the first 15 seconds.

02:30It will be a good controversy.

02:31No.

02:32Kidding.

02:33So,

02:34I mean,

02:35the thing is

02:36at one time,

02:37I used to think that

02:3810,000 followers will be

02:39the biggest thing.

02:40Now, I have about 2.2 million.

02:41Even now, I feel

02:42that man,

02:43he has 4 now.

02:44In all this time,

02:45he has 4 followers

02:46in my life.

02:47Yeah.

02:48So, I feel like

02:49you are constantly

02:50wanting more.

02:51Do you still compare yourself

02:52with like

02:53other content creators?

02:54No.

02:55Look, I have stopped

02:56all the creators.

02:57How many views

02:58do they have?

02:59Yes, man.

03:00I mean, I do.

03:01I mean, there is no way to

03:02there is no reason

03:03to lie about it.

03:04I do.

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