The winter tourism market in Europe is experiencing significant growth, with the market size in 2022 estimated at USD 180 billion. According to recent research, this sector is set to increase at a robust 6% CAGR, reaching an impressive USD 322.35 billion by 2032. The European winter tourism market currently contributes between 1% and 2% to the GDP of European countries, underscoring its importance to the region's economy.
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