00:00This is Kirby, a designer at Ford Australia. He works within the highly secretive Experimental
00:10Laboratory Foundation, or ELF. I love cars. I love everything about them,
00:15just the sound, the vibrations, the feeling they give you when they transport you.
00:20It's good.
00:29Kirby is starting work on Ford's latest design brief. A returning client has asked for a
00:35raft of upgrades to be made to his everyday runabout.
00:41Due to the secretive nature of the project and time constraints, Kirby is largely working
00:46alone.
00:52Well Kirby tends to get right into character with every project. You should have seen him
00:56for Easter. But this time he's gone very deep, like worryingly deep.
01:07Yeah, I think some of my colleagues think it's a bit much, a bit too much. It's just
01:20a part of the process.
01:27With only a few days before the client presentation, the pressure is on.
01:34The brief's a tricky one. The client wants essentially the full sleigh experience. We've
01:40got the base architecture, which is the Ranger Raptor, and we want to maintain that, the
01:44essence of it. So, it's a marriage between the two. Because the Ranger Raptor's great
01:50at getting into the air, so all we needed to figure out then was, how do we keep it
01:54in the air? Wings, thrusters, snowflake generators, infinity load bed, snack station, get hungry
02:04on the trips. It's a game changer.
02:06If the presentation goes well, then the Ranger Raptor North Edition will be greenlit for
02:10production.
02:11Yeah, he's going to love it.
02:21After weeks of work, Kirby is about to present his designs to the client, who has cut short
02:25his annual summer holiday in Bonny Doon.
02:31Thank you so much for coming in. Welcome to Project North. So, we were looking at putting
02:35a rhubarb on the fort, because we're not always in urban areas, right? I know you don't like
02:41using doors. Liftoff tech, R&D in progress. Now, we've got our development drivers, Carlos
02:47Saenz, senior, not junior, and he's been driving and testing some jumping mechanisms.
02:52How do you make it go faster?
02:54So, as you flick the switches, you can notice here, the ho-ho.
03:02The hard work seems to have paid off with a happy client, but for Kirby and Ford, the
03:07real work is about to begin.
03:09Well done. Well done.
03:13Jim, he loved it. He loved it. He was stoked.
03:21Now, I've got to make the thing.
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