00:00This is an appointment that we consider very important at the level of strategic communication.
00:13We did it last year for the 20th anniversary of Brienzacque, we did it in Villa Reale in Monza,
00:18while instead this year we moved here to Palazzo Pirelli.
00:21I must say that putting together worlds that apparently seem so far away,
00:26but instead are so close, is an important synergy.
00:29Because we realized how important water is for architecture, for design,
00:33for medicine, for health, therefore for everything that is well-being,
00:37and well-being today is really considered a new luxury.
00:40Well, the theme of sustainability is very important.
00:43I believe that many abuse this word, and therefore the word sustainability.
00:47For me sustainability is education, therefore it is coherence.
00:50So I believe that everyone should make projects that are consistent with everything,
00:53from architecture, from design to the use of water.
00:56So coherence and education.
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