Black Friday and Cyber Monday: Which European countries spend the most and on what?

euronews (in English)

Germans, Austrians, and the French are expected to spend the most on Black Friday and Cyber Monday, with sales predicted to be boosted by an average of 175%.

Transcript

00:00Which European country spends the most on Black Friday deals?

00:10Around 61% of people in Europe's five largest economies are expected to shop Black Friday and Cyber Monday deals, according to a recent report.

00:22Which countries spend the most?

00:25With an average of 251 euro, Germans are the biggest Black Friday spenders, followed by the Austrians with 219 and the French with 206.

00:39The majority of Black Friday shoppers, 66%, target computers and electronics, followed by clothing, which accounts for 54% of sales.

00:52In contrast, only 16% of shoppers are interested in buying food and beverages.

01:00Adobe anticipates that the biggest discounts worldwide this year will be on electronics, toys, clothing and furniture.

01:11What is the impact of Black Friday and Cyber Monday on sales?

01:16Sales Black Friday boosts sales by 175% compared to an average day, while Cyber Monday sees a 58% increase.

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