00:00Thank you for speaking with Druitt. I would like to understand from you what are the factors
00:15you think that influence the price of an artwork. So, we have one art piece that sells for crores
00:20while another sells for hundreds even. So, what are the things that one must look for
00:25while appraising an artwork? Firstly, thank you for joining us here today.
00:31Price points of an artwork would vary on multiple levels. To start off the artist and in question,
00:41so the artist's prowess and how far in the career that they have progressed, the recognition
00:49and the brand value of the artist, so to speak. We're referring also to the price points that
00:55the artist holds over time or previous sales, the materiality, the skill, the technique employed
01:04depending on the size of the artworks. It would be the uniqueness of the piece. For example,
01:10the one that we have here of Dupral and Tagra is a unique addition. And then also about the
01:20contextualisation of the artwork, if it's addressing something which is global and the
01:27need of the art. Also, I think the ability to get some intellectual discourse, elicit emotional
01:38responses, all of these subtle factors played into determining the price points.
01:45Talk to me about an artwork like this, which is so minimalistic and almost,
01:52you know, it seems very relatable. How do you value an artwork like this?
01:58Yeah, so we're looking at a beautiful composition of Manisha which says,
02:03the idea behind it is there is simplicity in its language. And this is what art does,
02:11what it elicits from anybody. It's very relatable. It's easy on the eye. The materiality, again,
02:19is an economical, so to speak. So, it's sort of almost engages the audience because it's
02:28in context to their living realities. It's very contemporary in its language and its appeal. So,
02:37I think it's all these subtle nuances and factors that build into making an art,
02:45what an artist and what goes into the creative mind space of the artist. And of course,
02:50it is a seminal work of art. It's not just an aesthetic, visually aesthetic piece of art.
02:56There is much more layering that goes into works such as these. And to be able to take
03:03out the messaging that the artist wants you to garner, whether it is an emotion,
03:11it's creating some kind of a positive impact. It's stirring up conversations,
03:16allowing you to get yourself excited and explore the medium of creativity at large.
03:24So, it's really appealing to an audience to see, art can be fun, art can be playful,
03:30art is meaningful, art is talking about our shared views and history. So, I'm not breaking
03:36down the artwork, but I'm just saying it's all of this, the intellectual discourse, the
03:44emotional quotient that it allows. It's also very good for the mind. It sort of
03:51declutters and mentally art is supposed to also enable and make you feel...
03:57It's a great mechanism for wellness.
04:00And who is it that determines the prize?
04:02It is determined by the gallerist that represents the artist or if the artist is
04:07representing himself and not attached to the gallery. So, it is completely the prerogative
04:13of the artist and the gallerist and it is an opaque industry. So, it is what it is and
04:23that's how it flows.
