How do Indians spend their time online?

Do Indians spend more time watching OTT content or scrolling through reels

Transcript

00:00Indians, on average, spend about 3 hours and 14 minutes on social media every day.

00:05So, if you work out 4 times a week for 45 minutes, that's more than an entire week of exercise.

00:12They also spend about 45 minutes watching OTT content every day

00:16and around 45 minutes playing online games.

00:19This was a paper published by IIM Ahemdabad and SAR Centre, a policy think tank in Delhi.

00:25They surveyed about 2,000 people and also studied app data from more than 20 lakh users.

00:31But how does India stack up with the rest of the world?

00:36Well, the Digital 2023 Global Overview report shows that Nigerians spend the most amount of

00:43time on social media – 4 hours and 36 minutes.

00:46This was followed by Brazil, South Africa, the Philippines and Kenya.

00:51More recent reports by Statista, a data and market research platform,

00:55also showed that Brazil, the Philippines and Nigeria spend the longest time on social media daily.

01:01India came in at number 15.

01:05Indians were on social media much longer than the global average of 2 hours and 31 minutes daily.

01:11Americans, in comparison, spend 2 hours and 3 minutes.

01:15And, as of 2022, the Japanese spend the least amount of time on social media,

01:21clocking in at 51 minutes.

01:23But what exactly are Indians doing on social media?

01:30People use it most for social activities like interacting with friends, family and co-workers.

01:35This is followed by professional reasons like business and career needs.

01:39And finally, for leisure and skill building in equal measure.

01:43Globally too, people spend half their time online to stay in touch with friends and family.

01:49What about money? How much are we spending?

01:51So, social media is mostly free,

01:54of course not taking into account the cost of the device and the internet connection.

01:58But India also ranks 5th in the world for having the cheapest mobile data plans.

02:03Watching content on OTT platforms costs us between 200 and 400 rupees a month,

02:08and we spend less than a hundred rupees on online gaming.

02:14So, what do you think?

02:15Is it a good idea to watch content on OTT platforms?

02:18Or is it a bad idea to watch content on mobile phones?

02:20Let us know in the comments below.

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