What is Britannia's 1947% more history all about

Here’s how Britannia transported India from 2023 to 1947 in a matter of minutes.

Transcript

00:00Now you can invite India's last remaining freedom fighters to your home to tell you their stories.

00:05That's exactly what Britannia did this Independence Day with its latest campaign,

00:101947% More History.

00:13Britannia did it again, and this time with AI.

00:16To recreate the unheard stories of Sri Leela Tai Chitre,

00:19Lieutenant Bharti Asha Sahay, Lieutenant R Madhavan, Lieutenant Lakshmi Krishnan,

00:24and Srigodh Haridas, Britannia turned to generative AI technology.

00:28And to make it more personal, each story was narrated by the freedom fighters themselves.

00:37The campaign grabbed attention with its on-ground activation and social media buzz.

00:43Every year, as Independence Day gets closer,

00:46consumers are bombarded with discounts and offers.

00:49With this campaign, Britannia wanted to provide a different perspective

00:54by allowing its customers to unlock 1947% More History and More Stories.

01:00This campaign is not just about history.

01:03It's about understanding our identity and cherishing the values that define us as a nation.