00:00What if I told you this wasn't a toilet cleaner, it's actually Bonvita?
00:04This egg and soap carton? Also Bonvita.
00:08But why are all these Bonvita packs not in their original form?
00:11You see, these packs were forced to be what they were not meant to be.
00:16According to a recent study, 82% of Indian parents
00:20are actively involved in deciding their child's career.
00:23Children are often forced to pursue a career their parents have chosen for them,
00:28irrespective of their own passions and interests.
00:31Bonvita decided to address this issue through a one-of-a-kind campaign called Forced Packs.
00:36The brand took their iconic jar and transformed it into something it was not destined to be.
00:44Excuse me, is this Bonvita's toilet cleaner?
00:47The Forced Packs are available in select outlets across metro cities in India
00:52and on their website, www.thebonvitastore.in.
00:57Each of the packs come with a message.
00:59These Bonvita packs were forced to be something they are not meant to be,
01:04like millions of kids who are forced against their natural potential.
01:08As a part of the campaign, Bonvita also created a hashtag called Faith Not Force,
01:14which encourages parents to take a pledge and show faith in their child's dreams
01:19rather than forcing them towards a particular profession.
01:21It's a small thing in my kitchen, but it reminds me every day to have faith in my kid's choice.
01:27www.thebonvitastore.in
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