00:00We have a long history with Switzerland because my father had already established a company
00:15for chemical research with Professor Felder, who was his research director, a chemical research
00:25that was called E-Prova, and this is a path. So with E-Prova it was an important relationship,
00:34very productive, very difficult, because they were really advanced scientists,
00:44and therefore we are also suitable from Milan, and this was a very good result.
00:52And then always Felder, years later, when I was the head of the company,
01:03he told me, look, there is an idea of a new modality for contrasting means,
01:10and it was the icography, and you had to design, study, develop a contrasting medium for icography.
01:21And then we did it by getting in touch with the Battelle Institute, still in Geneva,
01:29where there was a group of researchers, very open, who made themselves available
01:42to develop this concept, and we did.
01:46Even there, further needs to adapt, because naturally the researcher has a slightly different vision
01:56from that of the entrepreneur, that is, the entrepreneur must always achieve the result,
02:01the researcher may disperse in attempts to improve, etc.,
02:08which, however, throw everything back at you, and then the times get longer.
02:13But instead it went well, we have developed this category of ecocontrasts,
02:23which are these bubbles, also for different uses, so much so that they are not only
02:32the first generation for diagnostic vision, but they are also for the release of pharmacological therapy,
02:43therefore important, because oncology can be read on this.
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