BRABUS Joins the Aura Blockchain Consortium

Every BRABUS Masterpiece supercar as of model year 2025 will be blockchain-enabled through an exclusive collaboration with the Aura Blockchain Consortium, an initiative of leading luxury brands including LVMH, Prada Group, Cartier, part of Richemont and OTB Group.
Available for direct access via state-of-the-art, high-security NFC technology, a Digital Product Passport certifies ownership, mitigating counterfeits and offering unparalleled transparency with a digital proof of authenticity.
This collaboration allows owners to validate the originality of their purchase, from the exterior components to every thread of the interior, while the Aura private blockchain ensures this information is trusted and immutable.

BRABUS, global luxury mobility brand and renowned among enthusiasts as automotive individualization experts since 1977, is proud to announce an exclusive new collaboration with the Aura Blockchain Consortium, a collaborative initiative established by leaders in the luxury industry including LVMH, Prada Group, Cartier, part of Richemont and OTB Group. Beyond ensuring unprecedented authenticity, transparency and ownership validation for BRABUS’ exclusive Masterpiece supercars, this collaboration marks another important step in the luxury brand’s ongoing efforts to combat counterfeiting.

As part of this innovative new collaboration, every BRABUS Masterpiece supercar as of model year 2025 will feature a Digital Product Passport (DPP), a secure blockchain-based solution that certifies the vehicle’s authenticity and ownership.