Hygiene poverty: What is it and who is here to help?

Local TV

Charity In Kind Direct is looking to break the stigma around hygiene poverty, as they believe everyone has the right to access essential hygiene products.

Transcript

00:00I'm Mark Green, I'm CEO of InKindirect, which is an amazing UK charity founded by

00:07His Majesty the King.

00:10And what we do is we receive donated products from businesses and retailers and brands.

00:18We store, we sort, and then we distribute them out to around 6,500 UK charities across

00:25the UK.

00:26Hygiene poverty is actually a phrase we coined in 2017.

00:31We identified this sort of, actually at the time, hidden but growing crisis and what it

00:36describes is people, households who fundamentally can't afford the products they need, the basic

00:43personal hygiene products they need to keep clean.

00:47Things like deodorants and shower gels and shampoos, things many of us frankly take for

00:52granted.

00:53Just shy of 10 million UK adults living in hygiene poverty, that's a million more than

00:58a year ago.

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