Monaco Yacht Show 2024: A celebration of the world’s finest yachts and ultra-luxury

Monaco Yacht Show has made its return to the idyllic Port Hercule to showcase some of the world’s finest superyachts and luxury vessels.

Transcript

00:00There is a hidden side of this business which needs to come out and be much stronger than

00:25it is now.

00:26And through this event, we managed to have the very intimate side of many, many owners

00:34who are, yes, boat owners, but also people who work hard to make this industry shine,

00:41giving a large contribution to the environment, to the local communities, as I said before,

00:50and for charity.

00:56For the last 10 years, the computer science and the technology advanced quite a lot, and

01:08that helped us to generate renders.

01:12In the old days, when a client comes in the boat, they were just seeing that particular

01:15finish, and some of them were fond of it and some of them were not.

01:19And they were saying, oh, this is quite, you know, let's say Turkish finish, this is Italian

01:23finish, I'm really not for it.

01:26But now we can generate renders, show them alternative solutions, and the interior designers

01:30are particularly good with it.

01:33Now, the technology came to a level where you cannot really understand if it is a render

01:37or if it is reality.