00:00The message we want to send is hope. Innovation changes the history of diseases in blood tumors.
00:09And today we are finally talking about concrete hopes. Innovation is describing to us how these diseases are changing.
00:15Today we are here to talk about a short film that had the great initial bet to describe in a simple way a very complex thing.
00:24We are not talking about drugs, we are talking about a process. Cards are a process.
00:28And the great bet was to make them understandable to everyone.
00:33The guys at Nava were great, they were able to make a fantastic product and from tomorrow we will obviously distribute it to everyone
00:40because in the end the things that are known are less scary and patients need it.
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