Cristiano Ronaldo hits 1bn social media followers | BBC news live | google news - video Dailymotion

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Cristiano Ronaldo has hit 1bn total followers across his various social media accounts - making him the first person to reach that mind-boggling figure. #googlenews #news #livenews

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00:00Cristiano Ronaldo has hit 1 billion total followers across his various social media

00:05accounts, making him the first person to reach that mind-boggling figure.

00:10The number is calculated by combining his total number of followers across Instagram,

00:15Facebook, Twitter, YouTube, and Chinese social media sites Weibo and Kuaishou.

00:21It does not equate to 1 billion individual followers, as many people will follow him

00:26across multiple platforms, and some will be fake accounts, known as bots.

00:31Nonetheless, social media expert Paolo Pescatori, from PPForesight, described it as a

00:37staggering number that media and brands would pay close attention to.

00:42What an achievement, and it further underlines the fundamental shift taking place in media.

00:48It showed the power to reach new, younger audiences thanks to technology, he told the BBC.

00:55On the pitch, Ronaldo was famed for his rivalry with Argentinian star Lionel Messi.

01:01But off it, there is no competition for who is winning the social media contest,

01:06Messi has a mere 623 million followers.

01:10It's not just sport. Ronaldo is also ahead of some of the biggest names in entertainment,

01:15including singers Justin Bieber, Taylor Swift and Selena Gomez.

01:20Even those known primarily for their work online cannot compete,

01:24Mr Beast, the top YouTuber in the world, has 543 meters total followers.

Cristiano Ronaldo hits 1bn social media followers | BBC news live | google news

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