00:00If I want to see, for example, a film poster, once upon a time I would have had to have gone to an
00:05agency who had their artists and said, right, these are the sort of ideas we're thinking,
00:10a few weeks later they've come up with some of our design suggestions. Whereas I can now go on to
00:17chat GPT and say, right, here are a few bits of information about the film we've done, come up
00:22with a film poster, well, come up with a selection of ideas and it will come up with them within 40
00:28seconds and a lot of them will be fantastic.
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