00:00And the issue here is not minimising risk, it's risk for return.
00:06So be very, very careful of the modern corporate culture which is all about over-analysis.
00:13Sometimes you have to have a leap of faith.
00:16And one little trick I've found is separate the two.
00:20Have ten minutes of your meeting which is about why this idea will work.
00:27What's the upside here?
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