MINI pulls an ace out of its sleeve with the first all-electric MINI Aceman. An interview with Oliver Heilmer

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“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent form language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design

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00:00With the MINI ACEMAN, we designed a completely new model.

00:11And this was a challenging and exciting time for the entire team.

00:17It's the first of its kind.

00:21And with its compact size and progressive cross-over proportions,

00:25it fits perfectly between the MINI Cooper and the MINI Countryman.

00:30And it's purely electric.

00:33The ACEMAN features the new MINI design language, charismatic simplicity.

00:39A reduced design that preserves the brand's heritage while creating strong individual characters.

00:46The interior offers an immersive experience, fully digital, including light projections,

00:52sound and a completely new user interface.

00:59And with knitted textiles and colorful patterns, we create a warm atmosphere.

01:05To me personally, a unique car. Bold, reduced, edgy and cozy.

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