00:00I am presently at the biggest land of Rajdhani, the Maidan Pragati Maidan.
00:04And this time, the Delhi Book Fair has been organized, which is the 28th.
00:09And many publishers have come here.
00:11Let's get to know from some of the publishers,
00:13that in the era of digital, those who sell books online,
00:17are people preferring to read digitally rather than physically?
00:21Or are people still preferring to go to the shop or order online books at home?
00:26Let's get to know. What does Vikrita tell us?
00:28I am the representative of Sonalika C.S.R. as an administrative manager.
00:32And our Sonalika publication, which runs under Sonalika C.S.R.
00:36We started the publication of Sonalika in 2019.
00:39In the beginning, we saw that in the era of COVID-19,
00:43when children are moving towards digital,
00:46we took an initiative,
00:48in which along with digital, children can also move physically.
00:51Since then, many children still prefer to read physically.
00:55Because the child does not get the feel of the book in digital,
00:58but he feels better physically.
01:00Because when he touches the book,
01:02he is not able to digest the book as much as he can digest the illustration.
01:06And because parents also want their children's reading habits to increase,
01:10and to increase reading habits,
01:12parents also prefer to purchase books between two digital.
01:16On which marketing platforms are your books available?
01:19Our market.
01:20Have you ever seen any change in sales after putting a special discount on them?
01:25If I talk about Amazon, our books are sold on Amazon.
01:29We also have our own website, Sonalika Gurukul,
01:31in which our books are sold.
01:33And there is not much difference in the discount rate.
01:37Because if we talk about quality,
01:39we already present good quality books to children.
01:42All our books are made of recycled paper.
01:44Because our motive is that we have one behind every book.
01:47Because we are saving trees,
01:49so the motive is that more books are used than recycled papers.
01:52For this motive, the discount does not make much difference.
01:55Our parents prefer to buy our books at the original price.
01:58So I am heading the Olympiad and ICSE category here.
02:02So now we have made some changes.
02:06For example, we sell books physically,
02:10and their e-books are also sold.
02:12We have Oswal books in our store and other stores.
02:16So we have seen one thing that
02:18physical books are more sold out compared to e-books.
02:24Because even today, kids of 9th, 10th, 12th,
02:32or small classes of 1, 2, 3, 4, 5, 6, 7, 8,
02:37prefer physical books.
02:40The demand for hard books is more in India now,
02:43not so much for digital books.
02:45Because the feeling of reading books
02:49is not as good as reading hard copies.
02:53So is the demand for digital books more in India or abroad?
02:57Right now, it is mostly abroad.
02:59In India, most of the hard copies are read.
03:02So which digital platform do you use to sell your books?
03:05We use the Amazon digital platform.
03:07There, e-books are sold more.
03:09So if we talk about discounts,
03:11do you give more discounts on hard books
03:14or do you give special discounts on Amazon?
03:18On soft copies, it depends on Amazon's sales.
03:22What discount do they offer?
03:24But here, we offer 20-25%.
03:27Many publishers told us that
03:29even today, kids and their parents
03:31demand more physical books.
03:34People prefer to touch their hands and read.
03:38Instead, they prefer to read digitally on TV
03:40or on their mobile, tablet, or laptop.
03:43Many professors told us that
03:45they launched e-books during the pandemic.
03:48They started selling e-books on many marketing websites.
03:51Despite giving good discounts,
03:53most readers prefer to read physical books.
03:56I am Shashi Kala Singh, ETB, Bharat, New Delhi.
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