00:00The change of the signage of Hill-Puyat Avenue in Makati to Hill-Tulog for an ad campaign came out of the blue.
00:09The family of former Senate President Hill-Puyat filed a complaint against the ad agency.
00:16Mark Salazar has the report.
00:22It seemed like some motorists and pedestrians were young when Hill-Puyat Avenue in Makati suddenly became Hill-Tulog.
00:29That's an insult to Hill-Puyat.
00:33Why?
00:34People will be quiet and they will be busy eating.
00:36That's not right.
00:38It's funny because instead of Hill-Puyat, it's now Hill-Tulog.
00:42We're used to Hill-Puyat so it's surprising that they changed it.
00:48The change of the street sign is another ad campaign of a food supplement for a good sleep.
00:54The family of former Senate President Hill-Puyat did not like that.
00:59The family has decided to take action against this agency.
01:05They became very foolish and very insulting.
01:09We are not the only people who feel that something was done to a person who has served the country and who has a clean record for all the 20 years that he has served.
01:24In his grandson's Facebook post, Erica Puyat-Lontok called the insult to his grandfather's name disrespectful in order to sell his product.
01:34Makati Mayor Abi Binay ignored the Hill-Tulog street signs.
01:38In Binay's statement, he apologized to the Puyat family and explained that the request for permit of this advertising campaign did not reach his table.
01:49His officials who approved the permit should have been more sincere and they were reprimanded.
01:56Wellspring Company, which commissioned the ad campaign, also apologized to the Puyat family.
02:02They did not intend to ruin the memory of the former senator.
02:06They also apologized to Mayor Binay and Makati.
02:10They did not intend to hurt their ad campaign.
02:14They used wordplay to give value to sleep in the well-being of the people.
02:20After being recognized for being insensitive to their campaign, they removed all the signages.
02:28Mark Salazar reporting for GMA Integrated News.
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