00:00The Georgetown Heritage Celebrations 2024, held on July 7th around Armenian Street and
00:09Aceh Street in the inner city, is notable for its use of interactive experiences to
00:14promote Penang's rich and diverse cultural heritage, aiming to attract younger crowds.
00:20Instead of static exhibitions or tedious seminars, the event offers hands-on workshops that allow
00:24visitors to actively engage in the activities, providing a fun and relevant way to experience
00:30and appreciate what might otherwise be perceived as old-fashioned pursuits.
00:44This interactive approach is key to the longevity of these traditions.
00:48The Georgetown Heritage Celebrations started in 2008 to commemorate the city's joint inscription
00:53with Malacca as a UNESCO World Heritage Site.
00:57Organized by Georgetown World Heritage Incorporated, GTWHI, the event is typically held on July
01:037th, now known as Heritage Day, and a public holiday in Penang.
01:08Event producer Ng Boon Nee said this year's celebration attracted the largest crowd ever,
01:13with approximately 18,000 visitors over its four-and-a-half-hour duration.
01:17She emphasized that the workshop approach helps people create more tangible connections,
01:22making the experience more meaningful.
01:24This year, the event featured 16 workshops and six interactive dance stations, with a
01:29special focus on Georgetown's built heritage and architecture, which are key elements of
01:34its outstanding universal value.
01:36Penang Chief Minister Chow Kwon-yow and other state leaders attended the celebrations, touring
01:41both events.
01:52For more UN videos visit www.un.org
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