00:00Hello and welcome to the 6th one of the series AI in real world.
00:16The series covers interesting case studies of AI implementation in various industries.
00:22We have covered 5 different industries in this series of videos and you will be able
00:27to find the playlist here somewhere on the top.
00:30Today in this series, we are going to cover the entertainment industry, from movies to
00:35games, everything.
00:37I am Deep from iBigSo, let's get started.
00:41From games to live streams, from movies to series, AI is transforming the whole entertainment
00:47industry.
00:48We are going to cover 3 giant companies in various industries of entertainment.
00:56First we are going to cover Netflix, the streaming company we all know about.
01:02Second we are going to talk about Epic Games, the video game company who made Unreal series,
01:07Infinite series and a lot more from our childhood.
01:11And the last one, DeepMotion, the animation company which helps to create wonderful 3D
01:18models.
01:19And today we will talk about each of them and how they are implementing AI in their
01:24progress, in their customer experience and in their development cycle.
01:31Now before we dive into each of these companies specifically, let's talk about the best use
01:36case of AI generally across the whole entertainment industry.
01:41The very first one is content personalization.
01:45There are a lot of ways in which content personalization is done across the overall entertainment industry.
01:51You see about streaming, you see about gaming, you see about all implementations.
01:57The second one is the overall game development, the way the games are developed, the way not
02:03just the video games, the overall game industry, the interactions, the gamification in a streaming
02:10platform, everything.
02:12And the third one is animation and visual effects.
02:16So there are a lot of ways AI is being used in animation and visual effects to make sure
02:21the content which is generated is very much real life.
02:25Now that we have a generalized idea, let's get started with the case studies.
02:30And the first one which we are going to cover is Epic Games.
02:35Epic Games have used AI in all aspects of their gaming business.
02:40You know, Epic Games use AI for the most important aspect of the game, which is NPC,
02:47that is, the non-player characters, the clouds which are going in the background, the landfill,
02:54everything is an NPC, or the computerized managed players that are also NPC.
03:00Epic Games uses AI to make NPCs so interactive that it seems like they are live players and
03:07objects which are controlled by the interactions done by the user.
03:11You know, have you ever seen that you are playing a game, you are going from one part
03:15of the game to the other part of the game, wherein it changes from day to night, right?
03:21And you suddenly see the sun moving around, the moon is coming in, the background is turning
03:26from bright to night.
03:28That is all a part of NPC.
03:30And they use so immersively with the use of AI that it looks really, really, really very
03:37realistic.
03:38The second thing where Epic Games uses AI is procedural content generation.
03:45In large games, you know, there is a lot of development in environment apart from just
03:51the players.
03:52With the use of AI, Epic Games creates a lot of realistic environment and not just environment,
03:58but the whole world with almost half the time they develop it without AI.
04:04And the last thing, of course, is the animation and graphic enhancements.
04:08AI powered tools make it a lot easier for developers to make more realistic animation.
04:15And how does that work?
04:17This happens with human and environmental scanning.
04:21The data from the scanning when used with really good AI model makes it very, very easy
04:26for the company to develop realistic animations.
04:29Now before we move to the next one, are you planning for a game or a streaming app?
04:34If yes, get in touch with us on our email sales at ibixor.com or visit us at www.ibixor.com.
04:44Moving to the second company in the list, everyone's favorite, Netflix.
04:49Netflix have been changing the ballgame of the streaming industry with personalized content
04:54from a long time.
04:55And when it has been used with AI, the personalized content game goes a next level.
05:01The second place when Netflix using AI is content creation.
05:06In a lot of series made by Netflix, they have used AI to make content which is very much
05:12relevant to the scene.
05:13And of course, with the use of AI, a lot of expressions of the actors have been managed
05:19post-production back in the studios rather than at the time of shooting.
05:24And that helps them to create really rich content out of what they already have.
05:30And that is the one reason why you see a lot of better videos on Netflix in past two to
05:34and a half years.
05:36The last thing from the list of Netflix in this video is about the quality experience.
05:42With the use of AI, Netflix has made streaming a lot more smoother even in the low network
05:48area.
05:49And you will specifically experience this when you are moving from a Wi-Fi network to
05:53a mobile network.
05:54The experience is really flawless.
05:58Before moving to the next company, make sure you like, share and subscribe the channel
06:03for more AI and technology related content.
06:06You will find the link of the playlist where we have posted a lot of real world examples
06:11of AI in various industries like education, healthcare, e-commerce, finance and automobile.
06:20Do check them all.
06:21The link would be here somewhere.
06:24Deep motion creates a lot of realistic animations with the use of AI.
06:28It would have been impossible to generate next to real animations without the use of
06:33AI.
06:34And deep motion is the pioneer in the field of implementing AI and they are also pioneers
06:40in the field of 3D animations and characters.
06:43Now let's see how deep motion uses AI and in what form.
06:49The first in the list is realistic motion capture.
06:52When an AI model scans realistic motion from humans, animals and other objects, it helps
06:59to create and replicate the same animations which are breathtaking.
07:05Just imagine how Tom Cruise walks and how Britney Spears sings.
07:10When added on a really good AI model, helps deep motion to create similar experience on
07:15a newly created AI character.
07:18This was impossible without the use of AI.
07:22Both of this leads to the third point, enhance visual effects.
07:25When a company uses AI in all aspects of their business in animation and that is done in
07:31the right way, it of course helps them to enhance their visual effects.
07:36Now in this case for deep motion, they are able to achieve more realistic visual effects
07:41due to the trained AI model they already have and of course they would have invested a lot
07:46to create that model.
07:47We have a very detailed blog which covers all aspects of implementation of AI in the
07:54entertainment industry and this is way more detailed than what we are talking in the video.
07:59You'll find the link to the blog in the description below.
08:02Make sure you like, share and subscribe for more such content on AI and technology.
08:07Signing off, Deep Karia from IBIGSO, from the series AI in Real World.
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