00:30Hello everyone. Hello, welcome to Italy for those of you who have traveled. Irresistible,
00:45spectacular, sophistication, gorgeous, most beautiful. Those are words that some of you
00:54or your colleagues around the world have used to describe either the Grecale or the Gran
00:59Turismo. My favorite one, a sculptural masterpiece. Why? Because for us at Centro Sile Maserati
01:08the journey to electrification started eight years ago. Eight years ago we had one of these
01:13days, what if, which is our responsibility to always play with the future. What if we
01:20go electric? What if sound will be different? We watched a video of a Maserati A6 GCS 1954
01:29going through the streets of Brescia and we decided to reduce the sound just to 10%. And
01:36it was a goose bump moment because suddenly your senses were not overloaded with visual
01:41and audible senses. You could really focus on that beautiful shape going through the
01:45streets. And we knew exactly what we had to do is create a rolling sculpture. Maybe
01:51that's easier said than done. But thanks to the work of our friends in Modena, thanks
01:56to the work of Davide Lanzini, we were blessed with incredible proportion, which is the foundation
02:02of this sculpture. And the important thing is it's not the foundation that maybe you
02:07hear a lot of my colleagues sometimes speak about when we say we moved forward the A post
02:12by 10 millimeter. Not those proportions. The fundamental proportion that are derived
02:18from performance. With the centrally arranged battery on the Gran Turismo here behind me,
02:26we were able to maintain very low seats, very low sleek profile and great dash to axle.
02:36The second part that we used to create this beautiful sculpture is a lot of topography
02:43in the shape. And that goes all the way back, all the 110 years of our brand born from racing.
02:50Celebrating this part of our history. Meaning before we went to the road, our cars were
02:57open wheelers. They had this central fuselage starting from the grill, from the tridenta
03:02encompassing the cockpit. So what do we have to make to make the car road legal? We had
03:08to cover the wheels and add lights and to create these sculptural shapes. This goes
03:13all the way back since 1947 when we started building road cars. And of course it all starts
03:19with this low mouth, these higher range lights. This is something that you carry with us.
03:24And that's part of our tradition. Almost like Gustav Mahler said, tradition for us is not
03:29celebrating the ashes but carrying the fire. And that's what we're doing. Carrying some
03:35of the carefully selected elements of our past. And it all starts with this face of
03:40Maserati with the tridenta. Because the tridenta is not just a logo. It's the weapon of a mythical
03:47god. But maybe for those of you who have seen Nettuno in Bologna, you see he's not using
03:53the weapon to attack you. He's actually holding it almost behind his body. Suggesting this
03:59is really a logo of confidence. All these elements combined allow us to create very,
04:09very sophisticated, clean and purified shapes. We're not relying on decorative lines that
04:17age very quickly and can really, truly create timeless design. Now, some of the more specific
04:26details. Of course, you still need cooling in the front. Batteries want to be cooled.
04:31The engine wants it. The machines want to be cooled. But we need less cooling. But we
04:36still need it in the same place. So we decided not to create a faceless car like we see from
04:40a lot of start-ups. We still want to play with this Maserati face and not make it a
04:47visual choice for our customer. Is it a more beautiful ICE or is it a more beautiful electric?
04:54You get a true Maserati face with the Folgare Gran Turismo and the Grecale. And all we had
05:01to do is invert the grill. You see that behind me. One side you see the Trofeo. A lot of
05:06air coming in. And for the Folgare, all we had to do is invert the idea and you still
05:11have the cooling required for our batteries and the motors. The wheels, they carry two
05:18messages. Number one is they're optimized for aerodynamics, for range. But at the same
05:23time, they still carry this idea of tridentity, this incredible icon I just spoke about earlier.
05:30Because you see it in the wheel design of all of our cars, but also in the electric
05:34that we always play with this idea of how can we visualize, bring this icon of the trident
05:39around the car to really carry the message of our brand. When it came to colors, we looked
05:47at copper. Copper as a color of electrification of performance, which became really the hero
05:52color not only for the two cars you see here, but really for the Folgare range. And then
05:59the Aurora Borealis as an inspiration for metamorphosis, this idea of transition from
06:05the combustion times to electrification. And that translates very nicely into the interior.
06:13You see these flowing patterns really coming from the stimulus of the Aurora Borealis,
06:17this kind of transition and these beautiful flowing shapes. But most importantly about
06:22the interior, it really plays with this idea, what we call balance of the opposites. Combining
06:29impeccable craftsmanship with state of the art technology. Personally, I'm not the biggest
06:36fan of screens, but you need them. There's so much function in a modern car that you
06:40would overload the car with mechanical switches. But what we do, we put the screen in a point
06:46of the car where you can effortlessly reach it by just letting your hand fall from the
06:51steering wheel, not blocking your side of view, not blocking you with constant visual
06:56distraction because our cars are about hands on the wheel, eyes on the road and really
07:01about enjoying the drive. Talking about some of these technological details, it can be
07:08the aforementioned Sonos Faber system. For three years in a row, which no other company
07:13has accomplished, we won best sound system. First with the MC20 in Cello, then with the
07:19Grecale and then with the Gran Turismo. Three years in a row together with our partners
07:24at Sonos Faber. The clock, we maintained the clock, but we took it to the next level. We
07:29added digital features and we allow you to customize these features to your liking. And
07:35then every detail is important, like even those little wheels to use to operate the
07:40AC outlets. Let's take a quick look into the rear compartment because for both cars, those
07:47are cars you can easily sit for adults, whether it's the Grecale or the Gran Turismo. Incredible
07:53space and this detail that you see behind me is another beautiful detail that we actually
07:57took from the luxury industry. Electro-welded leather details, again with this beautiful
08:02metamorphosis pattern. Let me actually end on my favorite detail, which again is this
08:10beautiful pattern that we have on the seat. Now the seat is not leather. Leather is available,
08:16but we felt we wanted to take it to the next level. So we're introducing for the first
08:20time in an automobile, not just Maserati, the first time in an automobile, a material
08:25made of recycled nylon. Now when you recycle nylon in contrast to recycled plastic, you
08:31get a really beautiful silky material. And then we're using parametric design for this
08:37metamorphosis pattern and laser etching to actually create this pattern. Again, an innovation
08:43that you will find first and only at a Maserati. And even though you could consider it a small
08:49detail, for me, it shows what we're about. We're born from racing and you cannot win
08:55a race if you stop innovating. And with these vehicles, we continue to innovate. Thank you
09:00very much.
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