Richard Branson reveals biggest business mistake

Richard Branson revealed his biggest business mistake during This Morning appearance.

Transcript

00:00 Failure is such an important part of learning.

00:03 And you've had so much success.

00:06 But I wonder if you can share some of the things that didn't work

00:09 and what that taught you.

00:10 We took on Coca-Cola with Virgin Cola.

00:14 Yeah, I'd forgotten about that.

00:16 And for two years, we were out selling Coke in Texcos

00:21 and other places.

00:22 And then we made the mistake of going to Times Square

00:26 in a British Sherman tank and crushing a whole lot of Coke

00:29 and Pepsi cans, as you do.

00:32 [BLANK_AUDIO]