Non blinking woman

"The whole world has its eyes on this one Asian woman," says a news reporter in this epic spot from Dentsu, Tokyo about a woman who tries to break a world record by not blinking for an entire day. With bated breath, we watch her remain wide-eyed despite several seemingly mundane obstacles. Inspirational music and slow-motion replays heighten an overwrought tension worthy of Apollo 13, but in the end, she's undone by Carré de Chocolat's sweet allure. Subtle comic timing and charming casting hit the perfect tone, making "Non-Blinking Woman" an unassumingly engaging and satisfying spot.