Recently, the Ford Motor Company launched a massive advertising campaign based on the slogan “We Speak Car.” Regrettably, they paid no heed to the rights that Frank’s Auto Supermarket (FAS) has established in the service mark WE SPEAK CAR. Frank’s Auto Supermarket regularly runs newspaper, radio and cable television advertisements that include its WE SPEAK CAR service mark. One of the business's online domain name is www.wespeakcar.com. Another is www.autosupermarket.com. Frank’s has been using the mark WE SPEAK CAR to identify those services for almost 6 years. FAS began using WE SPEAK CAR as a way to project its commitment to its customers – to show that cars are literally part of its DNA. FAS is proud of its business and the satisfaction of its customers and plans to aggressively defend its rights against Ford. http://www.facebook.com/profile.php?id=1564496782#/profile.php?id=1564496782 .